PAREMIOLOGICAL UNITS IN THE MODERN NEWSPAPER DISCOURSE OF UKRAINE WAR PERIOD: PRAGMATIC EFFECT

There is no doubt about the relevance of study language units paremia in Ukrainian-language newspaper discourse, because this topic little studied scientific works linguists. In our study, we interpret discourse as a complex mental and sociocultural phenomenon, pragmatic its expressive representations, content construction structure due to need reflect information full-scale invasion Russian Federation on territory Ukraine. The modern text war period vivid representative use paremiological units, which testify an extremely atmosphere space explain national potentials originality native language. A significant feature activation journalism that becomes more readable, harmonious, ethnically marked, attractive, with bright semantic stylistic shades appreciation, relies popular phraseological trends Ukrainians express reality. paremias are understood linguistic effect, form functionally productive source expressions for uncontrollable emotions, excitement upheavals, most fully tragedy realities war, positive or negative social/authorial assessment depicted events. Paremiological powerful repeaters culture, they contain genetic code people, ethnic group, nation, so journalists material effective way rhetorical argumentation, authoritative folk wisdom, finally convince audience, emotionally impress them, make them believe trust author. We have proven array texts ensures success communicative act, it contributes process encoding decoding information, levelling communication barriers, popularization Ukrainian expression intellectual thought. appears mentality broadcasting ethnos.